What Is Your Backlink Profile?
Incoming links to your website is still Google’s biggest ranking factor, especially in more competitive industries. This part of Google’s algorithm is almost like a voting system… The more votes you have, the more popular you are portrayed. However, all votes are not considered equal – some have considerably more weight than others. For example, a link from a brand new website would not have the same power or trust as say BBC.com or CNN.com. The goal is to have as many links from as many different sources as possible, large sites, small sites, directories, social media sites and blogs. Obviously the more from higher quality sources the better, but these are not always easy to acquire.