With now over 60% of searches being done on the move, mobile friendly websites are now becoming increasingly important. Is your site easy to use on a moving train or walking down the street? Ease of navigation, size of icons and image and text scale are very important. If Google serves us a poor site on page one, it is them who look bad, so they are now punishing sites if they don’t measure up. Similar factors for load speed. If a site is slow, users get bored waiting and jump out. It is all about user experience for Google and if your site doesn’t provide a good one, you won’t rank. Check your mobile friendly score and website load speed here.